Lisa’s Virtual Ramblings

Online Marketing Consultant

Archive for the ‘Website’ Category

As reported on CNet yesterday,

Is Google’s PageRank algorithm changing?

There are many speculations about if this rumor is true or why Google wants to change their continued plan to conquering the Internet and make an online marketer rich world to totally dropping many high ranking sites down the totem pole.

Do you think Google likes that they have the power over the entire search engine market and building an Internet empire? Yes of course they do! Between all the buying of other companies, they just keep getting bigger and stronger but to change the algorithm that may hurt some companies, is the power going to far?

Or we can look at it another way; with the changing of the algorithm, will it give the smaller Websites and online businesses a chance to rank higher in the SERP’s? Unfortunately I cannot answer this question but would be interested in seeing if this rumor is true, how it will affect the online-racking-in-the-money business to the smaller gal’s online, working-hard-to-pay-the-bills eCommerce business.

Let’s tune in together to find out what Google has planned next…

If you are interested in Internet Marketing, have you ever heard of MoreNiche?

One of my online networking connections pointed me to this site a few months ago and I didn’t give it enough time to review. The past two weeks I have been reading and reviewing the entire site more and they offer TONS of free information for their affiliates to use. From Webmaster ideas, forum support and the main Webmaster is always on the forums answering the newbie’s questions.

The members of MoreNiche are very supportive and it is a great place to learn about how to market your products and services online. If you are learning what SEO is or want to learn more about it, there are free resources, guides and articles to use.

If you have any questions about MoreNiche or want to learn more about how affiliate programs can bring you a consistent income, visit the site and read some of the available information.

I began this week with a surprise trip from my husband to Kauai, Hawaii. Our sixth wedding anniversary was this past Sunday and after not taking a vacation for 3 years, my husband decided it was time to get away.

With both of our working schedules, we both could only take off for a few days and he chose Hawaii. Long flight for a short few day trip but def. worth seeing. We stayed on the GREEN island as they call it. 500 inches of rain a year since most of the island is a rain forest and we did see some sun. The beaches are gorgeous of course!

Flew home on the red eye Monday night on US Airways on the most uncomfortable plane seats that ever existed! Neither one of us slept and I did have a few outburst as people kept pushing my chair and waking me up since somehow I ended up sitting on the aisle seat.

Finally got back to normal Tuesday night after taking a few hours to sleep and get back to work!

Oddity client’s interview posted in the New York Times so wonderful news for them! Congrats!

Writers got wonderful compliments! Thank you and Woohoo!

Jewish holidays coming to an end soon.

With all the excitement and traveling this week, I feel the week is over. But obviously it is Thursday and The Week Isn’t Over Yet! Oy Vey!

I just received exciting news that one of my clients, a software development company, was interviewed by the New York Times. The interview will appear in the paper and online the last week of September.

Now for even more exciting news! My client, who is very cool, asked if I could write an article that the hard link from the New York Times interview will be directed to. He felt rather than sending interested parties directly to his home page, having the traffic go to another page with more information about the topic would be ideal.

So the article I wrote will be linked to my client’s NYT interview!!! OK, it’s not an article in the NYT but at least its close…

This week has brought news from many different directions. Besides the phone ringing off the hook and lots of collaboration with Nicole Nash on three versions of Ad copy for a client, this week has brought rewrite projects. It seems to go in cycles where clients begin developing more subdomain names and want the sites to say the same thing but not with the same copy due to the penalties that Google will enforce.

I am getting a contract to write a new book; which details will follow once the contract is signed and its a definite go.

Then I got exciting news today that I was accepted into Simon Leung’s apprentice program so I am very excited to begin this journey of Internet Marketing and learn from the Google guru himself.

I accepted a position as a “Marketing Manager” for a new site called Little Pen Pal which is a great idea that brings the  joy of receiving a letter from a pen pal, back into the world.

A few new projects with possibilities of long term contracts and lots of marketing! (Can never stop in this business.)

Developed a MySpace account for PearlyWrites (Want to be my friend?) and making the last minute fixings on the new Website for PearlyWrites.com. The plan to launch is next week and hopefully it will be ready to go.

Wait but today is only Thursday and I still have tomorrow to get through…

smiley-clock.jpg

As I battle back and forth every week about life, included in this battle is how to grow my business. When I began my full time freelance journey two years ago, I never imagined that freelancing would develop into having my own marketing and writing service.

I figured after three years, I would be able to sub-contract out some of the extra work I received but not within six months of starting at this full time! So this was my first accomplishment that took me by surprise. After business began growing, I needed to develop a new plan which included a business name, branding and a plan of action. PearlyWrites, LLC was born on Jan. 3, 2006 but Lisa Weinberger, the freelancer, started in the late 90’s. (Oy vey, I’m so old.)

Full time freelancing from June of 2005, I just celebrated my two year accomplishment of still pushing forward and growing. Two years ago, I would have never thought that I would have provided copy or instructional design to PBS or NAF but I have! I never thought that a large amount of Web copy would be ghostwritten over the Internet, but it’s out there. AND I never thought I would become a “blogger” sharing my thoughts over the Internet for anyone in the world to read.

Online marketing and SEO has been a blessing in disguise. Although I use the basic techniques like keyword research, meta tags, press release distribution, article submissions and changing Web copy, it has opened many doors for me as a business owner as well as many of the writers I collaborate with on projects.

So what is the time for change? Well every year I try to redesign my Website for a fresh new look. One client I provide copy to has been working on my new PearlyWrites site and hoping in the next month it should be ready to go live. (Bartering is awesome!) It is a very professional looking site with still my “creative” edge and I think many of you will be impressed with the Web designers work.

Once the new site is up and running, the plan is to push forward with a strong marketing campaign to see what results I will get. To keep consistent work throughout the year, marketing and sending out bids on projects and making long term client connections is VERY important in the freelance business.

This morning I check my e-mail to find an e-mail from someone I have never met. At first I thought it was spam and then after reviewing it several times, I decided to respond. I have copied and pasted below the entire e-mail conversation as I would LOVE to get other’s opinion about what this mystery person said/wrote to me. Was she right or just being rude?

claudia marks wrote:
I was interested in hiring you and read your web site. I was appalled when I came to the following paragraph in the Dishonesty section. How a writer who professes such credentials could allow something this sloppy is beyond me.

I will be taking legal action against this client. What have I learned? No matter how long you have been in business, their are always dishonest people who are always trying to screw you over and get something for free.

Date: Tue, 10 Jul 2007 08:29:05 -0700
From:

To: claudiamarks921@hotmail.com
Subject: Re: your web site

Where is this written on my Website? Please show me as I have checked and this is not on my site.

Thank you,
Lisa

claudia marks wrote: It’s on the side bar entitled Dishonesty, where you go into detail about being ripped off by a company …


Date: Tue, 10 Jul 2007 08:58:23 -0700
From: Lisa@
To: claudiamarks921@hotmail.com
Subject: Re: your web site

I found it! It was under a blog of mine. OK I fixed the word. Thank you for pointing the mistake out. When I wrote this entry, I was very angry and should have gone back to review it once I cooled off to check my spelling.

I just returned from the east coast where I had to attend my grandmother’s funeral and sit Shiva. Receiving your email this morning, after being away was not the most pleasant thing. I am sorry that this incident has made you decide not to hire PW for your project.

Good luck,
Lisa Weinberger
PearlyWrites, LLC
602-288-8992


Well, I’m very sorry about your grandmother’s death, but you just displayed further your lack of professionalism saying how angry you were in one instance, then having to whine about getting my email and the reasons. Obviously, there is more at issue than a mistake you didn’t catch. Don’t write me again.



So with the above e-mail, was I wrong and unprofessional? This Claudia Marks woman who claims I was unprofessional, not once did she address me by my name or left a signature. She misspelled the words Website and e-mail and was just plain nasty. To me a misspelling of “there” and ‘their” on a WORDPRESS blog is nothing when an e-mail is written and sent this way.

What do you think?

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