Lisa's Virtual Ramblings

Organic SEO & Online Marketing Consultant

Archive for the ‘virtual’ Category

As reported on CNet yesterday,

Is Google’s PageRank algorithm changing?

There are many speculations about if this rumor is true or why Google wants to change their continued plan to conquering the Internet and make an online marketer rich world to totally dropping many high ranking sites down the totem pole.

Do you think Google likes that they have the power over the entire search engine market and building an Internet empire? Yes of course they do! Between all the buying of other companies, they just keep getting bigger and stronger but to change the algorithm that may hurt some companies, is the power going to far?

Or we can look at it another way; with the changing of the algorithm, will it give the smaller Websites and online businesses a chance to rank higher in the SERP’s? Unfortunately I cannot answer this question but would be interested in seeing if this rumor is true, how it will affect the online-racking-in-the-money business to the smaller gal’s online, working-hard-to-pay-the-bills eCommerce business.

Let’s tune in together to find out what Google has planned next…

Today I finally dedicated the entire day to working on my new book. I conducted research and began my outline of how I want the book set up.

It will be about Phoenix and Scottsdale, Arizona with many photographs and not too much writing. Yes, a second passion of mine is photography so when I was asked if I would be interested in a book where the majority of the book will be pictures, I jumped at the opportunity, as well as bought a new camera.

Of course I told a few local people about the book already and they made some snobby comments like, “Um, well hasn’t that been done already?” Instead of responding back nastily, I just smiled and said, “Yes, probably but aren’t there tons of books with the same story published and different character names?”

OK maybe that was a little snobby response back…but what is a new author to do? Be insulted before the book has been completed?

I did go to Barnes and Noble to check out my competition and there wasn’t too many books. The concept of the publisher is a very unique one so I am hoping this will help with interest and book sales. I am also trying to feature places that other touring books have not covered.

Spoke to my publisher today as well to get a few questions answered like do I need signed releases and I never received the book building guide.

Two hours before the work week is over, or is it?

This week has brought news from many different directions. Besides the phone ringing off the hook and lots of collaboration with Nicole Nash on three versions of Ad copy for a client, this week has brought rewrite projects. It seems to go in cycles where clients begin developing more subdomain names and want the sites to say the same thing but not with the same copy due to the penalties that Google will enforce.

I am getting a contract to write a new book; which details will follow once the contract is signed and its a definite go.

Then I got exciting news today that I was accepted into Simon Leung’s apprentice program so I am very excited to begin this journey of Internet Marketing and learn from the Google guru himself.

I accepted a position as a “Marketing Manager” for a new site called Little Pen Pal which is a great idea that brings the  joy of receiving a letter from a pen pal, back into the world.

A few new projects with possibilities of long term contracts and lots of marketing! (Can never stop in this business.)

Developed a MySpace account for PearlyWrites (Want to be my friend?) and making the last minute fixings on the new Website for PearlyWrites.com. The plan to launch is next week and hopefully it will be ready to go.

Wait but today is only Thursday and I still have tomorrow to get through…

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