As PearlyWrites started as a Copywriting Company, providing writing, research and editing services (Get it, “Writing, Research and Beyond…) to all genres and sized businesses, I just wanted to write a blog post getting back to our roots. I guess this came from a older gentleman I met last night at a networking event in Boca Raton, Florida who asked me why I haven’t changed the name of the company if we provide more than Copywriting services. My answer to him was pretty much straight forward, explaining the meaning behind the company and how the company expanded into offering Online Marketing and Design services because that is how our business grew. Also copywriting goes hand in hand with Marketing for print and online so really we never stopped providing writing services.

I am not sure if my answer sufficed him but the truth is we have been PearlyWrites from before the days of keyword stuffing writing and even print marketing writing and then of course we have the meaning behind PearlyWrites. You know the whole middle name of Pearl and starting off as a Freelance Writer.

Though PearlyWrites is a pun for Pearly Whites, we do not provide dental services BUT if a dentist office happens to need online marketing services, we would love to help you! If you think about all the items needed to market your Website and businesses online, it all includes SEO copywriting. From Press Releases, Articles, Web content, blogging, profile info, product descriptions to just name a few, we provide many and more of these items and will even partner with other SEM and SEO firms who would like to outsource their copywriting needs to PW.

Be well!

Lisa

@PearlyWrites

She said she was doing Organic SEO research to familiarize herself more about what online marketing  can do for her new Website. (YaY, an informed business owner! WTG! ) When she found my blog and after reading a few entries she said her and her business partner were hysterical. That they haven’t found someone, I assume, who writes from a comedic point of view. (Yes, I can be very sarcastic thanks to my good old Jersey upbringing!)

I am so glad that I brought a smile and happiness to a reader of my blog that it moved her to call me to tell me. That is amazing in itself! And then add in the smile and laughing that went along with our conversation just put the icing on the cake (a Gluten-Free Cake of course!).

Thank you for the phone call and giving me something to write on my blog smiley.

The moderator is LAJ from YNOT and the Panelists are Jackie Strano from Babeland; Jax Smith from SugarDVD; Farley Cahen from Digital Playground; and Albert Lazarito from man about town. We will be discussing about how to stake your claim on the Internet using online marketing techniques including social media and many more!

Come by and check us out! Let’s get a drink and talk Adult online marketing and SEO.

They speak aka type toward you versus speaking to have a nice conversation and learning about what you do, your life, and your family. Is that what connecting is to old friends and acquaintances mean in social media? Live in the past and assume you know the person without even taking into consideration the past 15 years of their life? Even the past 5 years or 1 year of an individual’s life!

Seriously, there are many people’s life’s who have not changed either because they do not like change, are content where they are socially and financially, or don’t see a reason to venture out into unfamiliar territory. BUT just because these “old friends” aren’t does not mean you have the right to assume my life and my inner being hasn’t changed.

All you need to do is type in my name or our company name into a search engine and you WILL see how my life has changed for the better. You will see what doors have been opened as well as the person I have become.

When being involved in Social Media, there are certain items we choose to share and put out into the public view and other parts of our lives we don’t. Some social media dominators do share every item with their followers while others keep a low profile. Social Media plays a strong part of any SEO/SEM campaign and acceptance and open mindedness is suggested.

Has social media caused assumptions in your world from your “BI” (Before Internet) life?

Do you only share parts of your life while keeping other parts out of the public social media eye?

How do you handle the assuming people of your past life?

While I was on Twitter a few weeks ago, I asked the #PHX area to recommend a photographer and Erica Lucci pointed me to TysonCrosbie.com aka @TysonCrosbie.

Tyson was wonderful to work with and really made the photo session easy. I have never gotten professional headshots taken before and the last time I had professional pics done was our wedding back in 2001!

Please help in choosing 3 images you like by clicking here for a headshot, avator and Website image. If you only like 2 or 1, the pics can be cropped to fit certain purposes. Just having your input will help in making the decisions.

Thanks Tyson, You Rock!

Phoenix, AZ – Being in the hospitality niche, there is a wide variety of online sites to compete with. Howard Johnson has chosen PearlyWrites, LLC to provide organic SEO services to raise the HoJo® SERP’s and create a crucial presence online. PearlyWrites will be providing a multiple phase plan which will include creating organic traffic through natural SEO techniques including visible, SEO friendly copy.

PearlyWrites is an Organic SEO Company who services mainstream online businesses to have an organic presence using their SEO copywriting and proven organic SEO techniques. Part of their technique focuses on SEO and the adding and changing of copy; to allow their client’s Websites to be indexed naturally through the search engines of Google and Yahoo which leads to continuous organic traffic to their Website.

Organic SEO service packages are offered with an eight month payment plan available through http://PearlyWrites.com/prices.html. The packages include the keyword research, Website analysis, keyword implementation, all their organic SEO techniques and much more!

“Clear, concise, SEO friendly copy which allows any potential visitor to your Website, to stay on your Website is our focus for our clients. Organic and natural SERP’s in the hospitality online industry is needed and we are the company providing this service.” Lisa Weinberger, PearlyWrites founder stated.

PearlyWrites, LLC is a virtual based online marketing company who supports a Green environment. Their independent contractors are located throughout the United States and Canada and available through all new media outlets which allows for quick availability using all technology for consultations and meetings.

Mitch Strohm, independent contractor for PearlyWrites, LLC, stated, “It’s been an honor to be part of the PearlyWrites team over the last year, and to watch it grow so quickly in a highly competitive industry. Being the chosen SEO service provider for Howard Johnson is certainly icing on the cake, and I’m confident that we’ll be able to substantially increase their online presence.”

About PearlyWrites, LLC
Since 1996, PearlyWrites, LLC has provided marketing for print and online campaigns. They cover clients marketing and copywriting needs all under one roof. As a virtual based marketing company, they handle the project management where one phone call or e-mail will give you an update about your project or campaign. They take the worry out of your hands and give you all the necessary details which are important to you. Organic SEO is recommended for all businesses with a Website to continue brand marketing. The company name PearlyWrites developed quite simply through Lisa’s middle name of Pearl.

Developing this group is a way to ensure all freelancers receive a message when there are open projects as well as to try and make management easier. Please make this group yours and feel free to share in the discussions and thoughts about freelancing.

Now for even more exciting news! My client, who is very cool, asked if I could write an article that the hard link from the New York Times interview will be directed to. He felt rather than sending interested parties directly to his home page, having the traffic go to another page with more information about the topic would be ideal.

So the article I wrote will be linked to my client’s NYT interview!!! OK, it’s not an article in the NYT but at least its close…

I am getting a contract to write a new book; which details will follow once the contract is signed and its a definite go.

Then I got exciting news today that I was accepted into Simon Leung’s apprentice program so I am very excited to begin this journey of Internet Marketing and learn from the Google guru himself.

I accepted a position as a “Marketing Manager” for a new site called Little Pen Pal which is a great idea that brings the  joy of receiving a letter from a pen pal, back into the world.

A few new projects with possibilities of long term contracts and lots of marketing! (Can never stop in this business.)

Developed a MySpace account for PearlyWrites (Want to be my friend?) and making the last minute fixings on the new Website for PearlyWrites.com. The plan to launch is next week and hopefully it will be ready to go.

Wait but today is only Thursday and I still have tomorrow to get through…

As I battle back and forth every week about life, included in this battle is how to grow my business. When I began my full time freelance journey two years ago, I never imagined that freelancing would develop into having my own marketing and writing service.

I figured after three years, I would be able to sub-contract out some of the extra work I received but not within six months of starting at this full time! So this was my first accomplishment that took me by surprise. After business began growing, I needed to develop a new plan which included a business name, branding and a plan of action. PearlyWrites, LLC was born on Jan. 3, 2006 but Lisa Weinberger, the freelancer, started in the late 90’s. (Oy vey, I’m so old.)

Full time freelancing from June of 2005, I just celebrated my two year accomplishment of still pushing forward and growing. Two years ago, I would have never thought that I would have provided copy or instructional design to PBS or NAF but I have! I never thought that a large amount of Web copy would be ghostwritten over the Internet, but it’s out there. AND I never thought I would become a “blogger” sharing my thoughts over the Internet for anyone in the world to read.

Online marketing and SEO has been a blessing in disguise. Although I use the basic techniques like keyword research, meta tags, press release distribution, article submissions and changing Web copy, it has opened many doors for me as a business owner as well as many of the writers I collaborate with on projects.

So what is the time for change? Well every year I try to redesign my Website for a fresh new look. One client I provide copy to has been working on my new PearlyWrites site and hoping in the next month it should be ready to go live. (Bartering is awesome!) It is a very professional looking site with still my “creative” edge and I think many of you will be impressed with the Web designers work.

Once the new site is up and running, the plan is to push forward with a strong marketing campaign to see what results I will get. To keep consistent work throughout the year, marketing and sending out bids on projects and making long term client connections is VERY important in the freelance business.