Lisa’s SEO Ramblings

With great excitement I was asked to be a panelist at an AEE (Adult Entertainment Expo) event on Jan. 10. 2009 at the Venetian (Sands Expo Center). I will be on the 10:30am panel on Saturday morning discussing Adult Online Marketing and VERY excited to be sharing the panel with some great and known Adult businesses and gurus.

The moderator is Jay Kopita from YNOT and the Panelists are Jackie Strano from Babeland; Jax Smith from SugarDVD; Farley Cahen from Digital Playground; and Albert Lazarito from man about town. We will be discussing about how to stake your claim on the Internet using online marketing techniques including social media and many more!

Come by and check us out! Let’s get a drink and talk Adult online marketing and SEO.

I am all for social media obviously but when connecting to old “friends” through Facebook, why do the assumptions begin? Many have not been in face to face or phone to phone contact in over 14 years and they assume and act as if they still know you.

They speak aka type toward you versus speaking to have a nice conversation and learning about what you do, your life, and your family. Is that what connecting is to old friends and acquaintances mean in social media? Live in the past and assume you know the person without even taking into consideration the past 15 years of their life? Even the past 5 years or 1 year of an individual’s life!

Seriously, there are many people’s life’s who have not changed either because they do not like change, are content where they are socially and financially, or don’t see a reason to venture out into unfamiliar territory. BUT just because these “old friends” aren’t does not mean you have the right to assume my life and my inner being hasn’t changed.

All you need to do is type in my name or our company name into a search engine and you WILL see how my life has changed for the better. You will see what doors have been opened as well as the person I have become.

When being involved in Social Media, there are certain items we choose to share and put out into the public view and other parts of our lives we don’t. Some social media dominators do share every item with their followers while others keep a low profile. Social Media plays a strong part of any SEO/SEM campaign and acceptance and open mindedness is suggested.

Has social media caused assumptions in your world from your “BI” (Before Internet) life?

Do you only share parts of your life while keeping other parts out of the public social media eye?

How do you handle the assuming people of your past life?

Since I have a book due to the publisher by August 1 of this year, I decided I needed to invest in professional headshots for the book. Besides the book, with all the online marketing I do, I don’t really have a nice professional / funky avator and REALLY wanted one.

While I was on Twitter a few weeks ago, I asked the #PHX area to recommend a photographer and Erica Lucci pointed me to TysonCrosbie.com aka @TysonCrosbie.

Tyson was wonderful to work with and really made the photo session easy. I have never gotten professional headshots taken before and the last time I had professional pics done was our wedding back in 2001!

Please help in choosing 3 images you like by clicking here for a headshot, avator and Website image. If you only like 2 or 1, the pics can be cropped to fit certain purposes. Just having your input will help in making the decisions.

Thanks Tyson, You Rock!

PearlyWrites, LLC has been chosen to be the Organic SEO provider for the Howard Johnson® brand to improve their organic SERP’s in the hospitality industry.

Phoenix, AZ - Being in the hospitality niche, there is a wide variety of online sites to compete with. Howard Johnson has chosen PearlyWrites, LLC to provide organic SEO services to raise the HoJo® SERP’s and create a crucial presence online. PearlyWrites will be providing a multiple phase plan which will include creating organic traffic through natural SEO techniques including visible, SEO friendly copy.

PearlyWrites is an Organic SEO Company who services mainstream online businesses to have an organic presence using their SEO copywriting and proven organic SEO techniques. Part of their technique focuses on SEO and the adding and changing of copy; to allow their client’s Websites to be indexed naturally through the search engines of Google and Yahoo which leads to continuous organic traffic to their Website.

Organic SEO service packages are offered with an eight month payment plan available through http://PearlyWrites.com/prices.html. The packages include the keyword research, Website analysis, keyword implementation, all their organic SEO techniques and much more!

“Clear, concise, SEO friendly copy which allows any potential visitor to your Website, to stay on your Website is our focus for our clients. Organic and natural SERP’s in the hospitality online industry is needed and we are the company providing this service.” Lisa Weinberger, PearlyWrites founder stated.

PearlyWrites, LLC is a virtual based online marketing company who supports a Green environment. Their independent contractors are located throughout the United States and Canada and available through all new media outlets which allows for quick availability using all technology for consultations and meetings.

Mitch Strohm, independent contractor for PearlyWrites, LLC, stated, “It’s been an honor to be part of the PearlyWrites team over the last year, and to watch it grow so quickly in a highly competitive industry. Being the chosen SEO service provider for Howard Johnson is certainly icing on the cake, and I’m confident that we’ll be able to substantially increase their online presence.”

About PearlyWrites, LLC
Since 1996, PearlyWrites, LLC has provided marketing for print and online campaigns. They cover clients marketing and copywriting needs all under one roof. As a virtual based marketing company, they handle the project management where one phone call or e-mail will give you an update about your project or campaign. They take the worry out of your hands and give you all the necessary details which are important to you. Organic SEO is recommended for all businesses with a Website to continue brand marketing. The company name PearlyWrites developed quite simply through Lisa’s middle name of Pearl.

For any freelancer interested in receiving an email or daily digest with the open projects PearlyWrites receives, then please sign up at the PearlyWrites Yahoo Group.

Please note that if you are a new freelancer to the group, I would need to see samples or an online portfolio before approving membership. Also there are copies of the NDA and Independent Contractor Agreement available under files which I would need before any project details will be given.

Developing this group is a way to ensure all freelancers receive a message when there are open projects as well as to try and make management easier. Please make this group yours and feel free to share in the discussions and thoughts about freelancing.

I just received exciting news that one of my clients, a software development company, was interviewed by the New York Times. The interview will appear in the paper and online the last week of September.

Now for even more exciting news! My client, who is very cool, asked if I could write an article that the hard link from the New York Times interview will be directed to. He felt rather than sending interested parties directly to his home page, having the traffic go to another page with more information about the topic would be ideal.

So the article I wrote will be linked to my client’s NYT interview!!! OK, it’s not an article in the NYT but at least its close…

This week has brought news from many different directions. Besides the phone ringing off the hook and lots of collaboration with Nicole Nash on three versions of Ad copy for a client, this week has brought rewrite projects. It seems to go in cycles where clients begin developing more subdomain names and want the sites to say the same thing but not with the same copy due to the penalties that Google will enforce.

I am getting a contract to write a new book; which details will follow once the contract is signed and its a definite go.

Then I got exciting news today that I was accepted into Simon Leung’s apprentice program so I am very excited to begin this journey of Internet Marketing and learn from the Google guru himself.

I accepted a position as a “Marketing Manager” for a new site called Little Pen Pal which is a great idea that brings the  joy of receiving a letter from a pen pal, back into the world.

A few new projects with possibilities of long term contracts and lots of marketing! (Can never stop in this business.)

Developed a MySpace account for PearlyWrites (Want to be my friend?) and making the last minute fixings on the new Website for PearlyWrites.com. The plan to launch is next week and hopefully it will be ready to go.

Wait but today is only Thursday and I still have tomorrow to get through…

As I battle back and forth every week about life, included in this battle is how to grow my business. When I began my full time freelance journey two years ago, I never imagined that freelancing would develop into having my own marketing and writing service.

I figured after three years, I would be able to sub-contract out some of the extra work I received but not within six months of starting at this full time! So this was my first accomplishment that took me by surprise. After business began growing, I needed to develop a new plan which included a business name, branding and a plan of action. PearlyWrites, LLC was born on Jan. 3, 2006 but Lisa Weinberger, the freelancer, started in the late 90’s. (Oy vey, I’m so old.)

Full time freelancing from June of 2005, I just celebrated my two year accomplishment of still pushing forward and growing. Two years ago, I would have never thought that I would have provided copy or instructional design to PBS or NAF but I have! I never thought that a large amount of Web copy would be ghostwritten over the Internet, but it’s out there. AND I never thought I would become a “blogger” sharing my thoughts over the Internet for anyone in the world to read.

Online marketing and SEO has been a blessing in disguise. Although I use the basic techniques like keyword research, meta tags, press release distribution, article submissions and changing Web copy, it has opened many doors for me as a business owner as well as many of the writers I collaborate with on projects.

So what is the time for change? Well every year I try to redesign my Website for a fresh new look. One client I provide copy to has been working on my new PearlyWrites site and hoping in the next month it should be ready to go live. (Bartering is awesome!) It is a very professional looking site with still my “creative” edge and I think many of you will be impressed with the Web designers work.

Once the new site is up and running, the plan is to push forward with a strong marketing campaign to see what results I will get. To keep consistent work throughout the year, marketing and sending out bids on projects and making long term client connections is VERY important in the freelance business.

This morning I check my e-mail to find an e-mail from someone I have never met. At first I thought it was spam and then after reviewing it several times, I decided to respond. I have copied and pasted below the entire e-mail conversation as I would LOVE to get other’s opinion about what this mystery person said/wrote to me. Was she right or just being rude?

claudia marks wrote:
I was interested in hiring you and read your web site. I was appalled when I came to the following paragraph in the Dishonesty section. How a writer who professes such credentials could allow something this sloppy is beyond me.

I will be taking legal action against this client. What have I learned? No matter how long you have been in business, their are always dishonest people who are always trying to screw you over and get something for free.

Date: Tue, 10 Jul 2007 08:29:05 -0700
From:

To: claudiamarks921@hotmail.com
Subject: Re: your web site

Where is this written on my Website? Please show me as I have checked and this is not on my site.

Thank you,
Lisa

claudia marks wrote: It’s on the side bar entitled Dishonesty, where you go into detail about being ripped off by a company …

---

Date: Tue, 10 Jul 2007 08:58:23 -0700
From: Lisa@
To: claudiamarks921@hotmail.com
Subject: Re: your web site

I found it! It was under a blog of mine. OK I fixed the word. Thank you for pointing the mistake out. When I wrote this entry, I was very angry and should have gone back to review it once I cooled off to check my spelling.

I just returned from the east coast where I had to attend my grandmother’s funeral and sit Shiva. Receiving your email this morning, after being away was not the most pleasant thing. I am sorry that this incident has made you decide not to hire PW for your project.

Good luck,
Lisa Weinberger
PearlyWrites, LLC
602-288-8992

Well, I’m very sorry about your grandmother’s death, but you just displayed further your lack of professionalism saying how angry you were in one instance, then having to whine about getting my email and the reasons. Obviously, there is more at issue than a mistake you didn’t catch. Don’t write me again.

---

So with the above e-mail, was I wrong and unprofessional? This Claudia Marks woman who claims I was unprofessional, not once did she address me by my name or left a signature. She misspelled the words Website and e-mail and was just plain nasty. To me a misspelling of “there” and ‘their” on a WORDPRESS blog is nothing when an e-mail is written and sent this way.

What do you think?

Head of IT Services, Aaron Pickett

Aaron Pickett has been announced Manager of IT Services and one of the consultants for PearlyWrites, LLC. With over 15 years of experience managing projects and working at Fortune 500 companies throughout New York City, Aaron brings to PW a strong knowledge of how IT systems and departments SHOULD be set up and ran properly for maximum profit.

IT Professional Services include:
Systems Set Ups

Phone Systems

24/7 on call services (w/ contracts)

Troubleshooting

On-Site or Remote

PearlyWrites welcomes Aaron and looks forward to a long lasting (working) relationship.