Lisa’s SEO Ramblings

PearlyWrites, LLC has been chosen to be the Organic SEO provider for the Howard Johnson® brand to improve their organic SERP’s in the hospitality industry.

Phoenix, AZ - Being in the hospitality niche, there is a wide variety of online sites to compete with. Howard Johnson has chosen PearlyWrites, LLC to provide organic SEO services to raise the HoJo® SERP’s and create a crucial presence online. PearlyWrites will be providing a multiple phase plan which will include creating organic traffic through natural SEO techniques including visible, SEO friendly copy.

PearlyWrites is an Organic SEO Company who services mainstream online businesses to have an organic presence using their SEO copywriting and proven organic SEO techniques. Part of their technique focuses on SEO and the adding and changing of copy; to allow their client’s Websites to be indexed naturally through the search engines of Google and Yahoo which leads to continuous organic traffic to their Website.

Organic SEO service packages are offered with an eight month payment plan available through http://PearlyWrites.com/prices.html. The packages include the keyword research, Website analysis, keyword implementation, all their organic SEO techniques and much more!

“Clear, concise, SEO friendly copy which allows any potential visitor to your Website, to stay on your Website is our focus for our clients. Organic and natural SERP’s in the hospitality online industry is needed and we are the company providing this service.” Lisa Weinberger, PearlyWrites founder stated.

PearlyWrites, LLC is a virtual based online marketing company who supports a Green environment. Their independent contractors are located throughout the United States and Canada and available through all new media outlets which allows for quick availability using all technology for consultations and meetings.

Mitch Strohm, independent contractor for PearlyWrites, LLC, stated, “It’s been an honor to be part of the PearlyWrites team over the last year, and to watch it grow so quickly in a highly competitive industry. Being the chosen SEO service provider for Howard Johnson is certainly icing on the cake, and I’m confident that we’ll be able to substantially increase their online presence.”

About PearlyWrites, LLC
Since 1996, PearlyWrites, LLC has provided marketing for print and online campaigns. They cover clients marketing and copywriting needs all under one roof. As a virtual based marketing company, they handle the project management where one phone call or e-mail will give you an update about your project or campaign. They take the worry out of your hands and give you all the necessary details which are important to you. Organic SEO is recommended for all businesses with a Website to continue brand marketing. The company name PearlyWrites developed quite simply through Lisa’s middle name of Pearl.

As promised, it is time to share some of my pics from the AdWords workshop this weekend. Of course I blanked out and forgot to ask someone to take pics of me while I presented. If anyone has some pics of me, I would love to have a copy of one.

Here are some pics and I look oh so lovely…

This past weekend was an amazing experience meeting everyone and hope to have many more.

This past weekend was an amazing experience meeting everyone and hope to have many more.

This weekend I attended Simon Leung’s AdWords workshop in San Jose, Cali and it ROCKED! Simon Rocked and all the guest speakers were awesome!

Matt, Kevin, Rod, Johnnie, Huey Lee, Mark Widawer, Leo, Coach Deb, John Guanzon, Tracy Repchuk, Alejandro, The Twins; everyone rocked!

I presented about “How Optimized Copy Can Help Your Website,” and I felt it went alright. Of course when I was finished, all the things I had planned to speak about during the presentation came back to me but for my first time presenting at a workshop, I did a decent job.

For the one’s who know me from the classroom, you know I gave out candy for correct answers. I wasn’t allowed to throw it around to the participants, so I did a tamer alternatively and passed the bag around the room. I never leave home without candy!

I met some amazing Internet Marketers and they were real life people! Who knew??? John was awesome and spent a lot of time with me running through the basics of Internet Marketing and even let me watch how he develops a landing page. He shared with me ideas of how to get started and I can’t wait to begin this week on my first project to see if I can get it up and running.

On a personal note, I brought dresses to wear for the weekend and ended up being extremely cold the entire time. I guess not being in cooler weather for a few years did thin my blood because I never thought 50-60 degrees would literally make me shiver and it did. I only brought a few things to wear and kept layering them each day. I felt like I looked like a bag lady! So unprofessional but it is a lesson I learned for future travels.

The entire weekend and experience was amazing and I would like to thank Si for accepting me as an apprentice AND letting me present at his AdWords workshop. Si, you are a wonderful Mentor and a great person.

P.S. Pictures will be posted soon

Hello! I am writing from the classroom of my first AdWords workshop with Si. The first day had so much amazing information and I am learning a lot of important information from Si and the guest speakers.

I will present later this afternoon about copywriting and how optimized copy can help bring organic traffic to your Website. Will write a follow up soon!

For any freelancer interested in receiving an email or daily digest with the open projects PearlyWrites receives, then please sign up at the PearlyWrites Yahoo Group.

Please note that if you are a new freelancer to the group, I would need to see samples or an online portfolio before approving membership. Also there are copies of the NDA and Independent Contractor Agreement available under files which I would need before any project details will be given.

Developing this group is a way to ensure all freelancers receive a message when there are open projects as well as to try and make management easier. Please make this group yours and feel free to share in the discussions and thoughts about freelancing.

Since I was accepted into Simon Leung’s apprentice program, I have been waiting to be assigned a project to work on. I received an email Sunday night about starting to do some copywriting for one of his newest ideas and then yesterday, received an IM from Simon inviting me to his AdWords workshop.

After a whole minute of thought, I was on the phone booking my flight and hotel room to San Jose, Cali. I have been studying on my own about AdSense and AdWords but it is different attending a 3-day workshop from one of the Google Masters!

The workshop is November 9 - 11 and I will be flying up on November 8 and returning Sunday evening. Now all I have to do is get that song out of my head, “lalalallala on my way to San Jose dahdahdaaaa.”

(I don’t even know the words but the tune has not left my brain yet.)

If you watched The Daily Show with Job Stewart last night, then you saw Stephen Colbert make a guest appearance on his old stompping grounds. He came out ridden on a tricycle by Uncle Sam, played by Justin from Stewart’s staff.

The two sat down for an “interview” where Colbert gave Stewart a card to read prompting him and poking fun at the way the presidential candidates announced their decision to run.

Colbert announced he is considering running in his home state of South Carolina BUT will announce his decision on a more prestigious show.

The Colbert Report aired after The Daily Show and Colbert announced that he will be running for President in the state of South Carolina. Should be interesting to see the outcome of his announcement.

A news story was posted today on the Yahoo News home page about parents faking religious beliefs so their children do not have to receive vaccinations such as chicken pox, mumps and measles.

First of all this is not a new topic; vaccinations (though mandatory by the government and school districts) are believed by many parents and organizations that the vaccines are to blame for causing certain illnesses. Illnesses such as autism and mental health issues are the two most concerning parents.

Quoted from the news story: Even though government-funded studies have found no link between vaccines and autism, loosely organized groups of parents and even popular cultural figures such as radio host Don Imus have voiced concerns. Most of the furor on Internet message boards and Web sites has been about a mercury-based preservative once used in vaccines that some believe contributes to neurological disorders.

You can look at this argument from both sides, the parents and the government. I’ve experienced both from being vaccinated since as my mother says it, “I didn’t know any better and would have chosen not to vaccinate you and your sisters,” to seeing close friends who were vaccinated and then becoming ill after a chicken pox vaccination which caused paralysis and long term physical disabilities.

Parents are aware of the risks they are taking by not vaccinating their children; but they are more scared of what the vaccinations can do to their children’s body chemistry both mentally and physically. This will be an on going debate in the eyes of the government but to give the parents the choice to vaccinate or not to vaccinate is part of our American freedom.

I began this week with a surprise trip from my husband to Kauai, Hawaii. Our sixth wedding anniversary was this past Sunday and after not taking a vacation for 3 years, my husband decided it was time to get away.

With both of our working schedules, we both could only take off for a few days and he chose Hawaii. Long flight for a short few day trip but def. worth seeing. We stayed on the GREEN island as they call it. 500 inches of rain a year since most of the island is a rain forest and we did see some sun. The beaches are gorgeous of course!

Flew home on the red eye Monday night on US Airways on the most uncomfortable plane seats that ever existed! Neither one of us slept and I did have a few outburst as people kept pushing my chair and waking me up since somehow I ended up sitting on the aisle seat.

Finally got back to normal Tuesday night after taking a few hours to sleep and get back to work!

Oddity client’s interview posted in the New York Times so wonderful news for them! Congrats!

Writers got wonderful compliments! Thank you and Woohoo!

Jewish holidays coming to an end soon.

With all the excitement and traveling this week, I feel the week is over. But obviously it is Thursday and The Week Isn’t Over Yet! Oy Vey!

Today I finally dedicated the entire day to working on my new book. I conducted research and began my outline of how I want the book set up.

It will be about Phoenix and Scottsdale, Arizona with many photographs and not too much writing. Yes, a second passion of mine is photography so when I was asked if I would be interested in a book where the majority of the book will be pictures, I jumped at the opportunity, as well as bought a new camera.

Of course I told a few local people about the book already and they made some snobby comments like, “Um, well hasn’t that been done already?” Instead of responding back nastily, I just smiled and said, “Yes, probably but aren’t there tons of books with the same story published and different character names?”

OK maybe that was a little snobby response back…but what is a new author to do? Be insulted before the book has been completed?

I did go to Barnes and Noble to check out my competition and there wasn’t too many books. The concept of the publisher is a very unique one so I am hoping this will help with interest and book sales. I am also trying to feature places that other touring books have not covered.

Spoke to my publisher today as well to get a few questions answered like do I need signed releases and I never received the book building guide.

Two hours before the work week is over, or is it?