Are you aware that once you publish your content onto your website, blog or a directory that you have an opportunity to now promote and syndicate your words of wisdom? For many, the challenge is to write a daily blog, hence why we are in business providing this service, but once the blog is posted, now what?
What is next in the series in the big bad world of online content promotion?
Do you expect anyone to just find your posting?
Do you think the Google trolls will just choose your content because it is so amazing that no one else has EVER written about that exact topic? (sense some sarcasm…)
No matter how large or small your website is, once you post content whether it be copy or media, you should have a plan of action on how to promote or market your content. Whether it be through directories, links, press releases or emails, unless you have a HUGE subscriber list, we all need some push to get people and search engines to read and view our content.
Social media has been a blessing for content producers because with all the social networks focused on specific niches, it has now allowed promoters to promote their content directly to the audience who may be interested. Through social media, between groups and lists, customizing which piece of content you want to share with a specific group of people has now made it easier than the earlier days of content promotion.
For example, you are a hospitality ezine whose focus is on helping the hotel owner by giving online marketing tips and insights to users online behavior. The challenge is what will make you stand out from the crowd? Are you trying to capture visitors searching for lodging within your city or town? The content should be focused around these answers so you know the audience to target and where to promote.
What are some other techniques you would like to share that you use to promote your content?
There has been a lot of talk about SEO (Search Engine Optimization) and SMM (Social Media Marketing). The talk has been going on for a few years but working in my new job, I find it quite amusing when people think they understand what SEO is as well as SMM. Throw out a few words which you think you understand and keep repeating them but honestly, that doesn’t help the fact that SEO or SMM are real items and driving forces in business revenue today.
Placing keywords into content is SEO. Yes. BUT that is not the only SEO strategy, there is so much more to SEO than this.
SMM is chatting on Twitter and Facebook and posting links. No, eerrr wrong! It’s about engagement, connecting and having a conversation with people, not talking at them.
To continue on my quest to get people to understand about these two ways of online marketing, I will continually create real life scenarios and for some reason love using the word puzzle. As the conversation begins, I already know and get excited that I will be able to use my favorite puzzle analogy! For those who understand SEO understand why a puzzle analogy works so well.
When wanting to hit each outlet and grab the most from your SEO efforts, each piece of the puzzle needs to be in place. If not, then you will not see the results you want. SEO takes time and many people think, Poof! I did it now where’s my money!?!
Social Media Marketing also takes time. To create a following, to get the visitor to trust you, everything takes time. If it was that easy then don’t you think everyone would be engaging each other? Throwing links out into the Twitter feed doesn’t engage anyone but yourself…maybe. (I mean some people do talk to themselves, I don’t know, just sayin…)
In the perfect world, both SEO and SMM would work simulatenously but we don’t live in a perfect world. Some people feel they get more business through SEO, others SMM and some feel both work. I have experienced both for my business where SEO has worked well and for many years SMM worked amazing. What I found was it didn’t make a difference which I focused on, just that both strategies needed to be worked on a daily basis. Once you stop, so does your inquiries and engagement.
An article I wrote back in 2005 was found by a radio show about cohabitation and living together before marriage. They are interviewing me Monday evening at 9pm EST about this topic. For your convenience I have pasted my original article below. Enjoy and listen in Monday night, March 1 @9pm EST!
Cohabitation: What I Learned About Living Together Before Marriage
My husband and I were only going out for a year when he began speaking about moving in together. He is three years older than me and back then he was 25 and I was 22. I knew I wanted to but as women, we always have a doubt in the back of our minds if this would be the right move. So I compromised and said to him we need to discuss his plans of us cohabitating together for a few months and if I feel comfortable, then we will take the next step. Some background information, I was in college full time and working two part-time jobs, one was running my own tutoring service. My husband was working as a Network Engineer and finally was making real money and felt it was time to take our relationship to the next level.
Since I was not making the salary even close to his, we discussed the financial situation and he was extremely supportive and said, “Well if we get married, one of us should have a college degree and since you have one year left, I nominate you.” Very sweet, right? But in his “guy” language he was saying he saw a future with us and that when we decided to get married and begin our own family, he felt it was important for one of us to be college educated. Since there was no way he was going to give college another try, it was up to me and that was all he wanted me to worry about. Not the financials and not working two part time jobs, just school.A year and half of us going out we moved in together in a nice one bedroom apartment. I suggest if you take this step, don’t go for a studio apartment, sometimes you need a little space to yourself. Eventually, quite quickly, I found out that spending time together was a lot different than living together. When you are going back and forth to each other’s homes, you tend to make yourself stay awake and show some enthusiasm in seeing your significant other. Well, I wasn’t aware that when the excitement wears away, the relationship becomes harder. Where I would stay up till 1 am to spend the time with Aaron, NOW I was in bed, asleep by 10 pm!
Our first year of living together was not an easy one. Yes, it was nice to be living with the person you love and starting a life together but what a difference the relationship takes. Looking back, I now understand who many couples who marry get divorced in the first year, it is not easy! I enjoyed the fact that I had no engagement ring on my finger so if I really couldn’t do it, I could walk out with no strings attached. My husband didn’t like when I said that but mentally, that was how I felt. There were compromises we both had to make and habits we both found out about each other which we didn’t know prior to our moving. For example, somehow I was left dishes in the sink, regardless if I cooked or not. I made a rule that whoever cooks, the other cleans the dishes. That rule obviously didn’t apply to my husband and every morning I would wake up to a sink of dirty dishes. The best would be, and still to this day, he says he will clean the kitchen and when I go to look, all he has done is put things in the sink neatly piled. I know we all have our pet peeves and everyone’s is different and obviously this is mine.
Another incident I need to speak about is the soon-to-be in-laws and friends. DO NOT GIVE THEM A KEY TO YOUR APARTMENT NO MATTER WHAT! Somehow in the three years we lived in our apartment, it became an open door policy? I would be home studying during the day and my door would open and it wasn’t my husband! Unless you set boundaries and let the boundaries be known from day one, do not give keys out to people who don’t respect your boundaries. Let’s just say by the third year, we had already gotten married and I put my foot down but those two years prior were not fun. Many disagreements occurred because of this as well.
My suggestion when cohabitating together is before you make the big move set some ground rules up. I wish I did and the first few years would have been an easier transition. I feel living together before marriage is a great way to know if this is the person you want to be with the rest of your life. When you involve yourself so deeply with another person’s life, it becomes your life as well. My husband got laid off right after we got engaged and we were making plans for our wedding. The six months of him not working was very difficult for both of us, but we helped each other through it and the incident made our relationship stronger. I feel if I didn’t make the decision to live together before marriage, my first year of marriage would have been a huge shock, instead of a gradual process. No, I didn’t take my husband’s name and yes, I hear about it all the time, but our relationship has survived illness and unemployment. If we didn’t continually support each other, mentally, physically, and emotionally, then we wouldn’t have made it through nine years of being together.
The last very important step in a relationship, living together or not is communication. If you do not communicate with your partner, then just say goodbye to the relationship now. No one is a mind reader and if you think you are, you are dead wrong! Most arguments begin because there is no communication between both partners. Just remember, love and relationships are a two way street, and for it to work, both partners need to be working together and not blaming one another.
My suggestion is if you want to know how it feels to be married to your partner, then take the leap into cohabitation. The amount of time you wait to do this is dependent on the couple since everyone is different. I feel if I didn’t take the step, I would have been in for a deep shock. After most of the kinks are worked out, it’s a great feeling to know you are making a new life with your best friend and your love.
Back in 2006 when we moved to Arizona, all I seemed to hear from everyone there was the word Passion. What is your passion? Are you living your life and working at your passion? Passion this, passion that, blah blah passion BS!
Now 4 years later I am back living on the east coast in South Florida and I haven’t been bombarded with this passion word. I am also going to assume it is because there was no book called The Secret that recently came out either. But regardless the whole passion phenomena either died down or I am just not in the right circles to be hearing it.
When I think of passion, I first think of love and relationships. Then I think about what I desire to do with my life and my future. I have been blessed to follow multiple passions from being a dancer to teaching, traveling, being a small business owner to teaching myself about online marketing and Organic SEO for the past 10 years. Thanks to me following my “passions” (which I NEVER used this word prior to living in Arizona), I have been given a great opportunity to work for a company full time as their SEO Editor. I will still continue my consulting for Organic SEO but the fact that I followed my gut 10 years ago and learned about Organic SEO and Google without an official college program, now has opened doors which wouldn’t have happened had I been scared to jump on the online marketing playing field back in 2000.
So what’s your passion and how will you make your dreams a reality? Will it be through a JV? Will it be through a mentor? Think about what you want from your life and go after it no matter who or what boundaries may lie ahead. If I listened to everyone 10 years ago, I wouldn’t have been given the opportunities that I have encountered. From speaking at expos about Organic SEO and online marketing to working with some amazing people, keep your chin up and be patient because no attempt is wasted if you learn from it.
I was never one to be all gushy around the holiday season and this blog post will not be a gushy, thankful for load of garbage because that is not who I am so why would I write one? For many years, at a younger age, I had the typical Jersey mouth on me. Curses would be flying, no regard to others around me and so forth. Then I started to grow up and realize that not everyone needs to hear my conversations or be caught in my line of nasty mouth. Occassionally it does come back and peaks its head into my life, especially when I get angry but, oh yea the holiday…
This year my husband and I welcomed a baby girl into our lives. If you do not know the entire story, I am sure you can find it somewhere on this blog or my corporate blog here. The sappy side of me, WARNING, is I am thankful for our daughter and that she has allowed us to be a family.
This year, 2009, has been a very difficult one. We decided to move back east to be closer to family and we moved with a 3 week old! Talk about stress but our daughter was amazing! Ok yes, she slept most of the drive but it all worked out so who the fuck cares, you don’t need to hear the week long ordeal of traveling from Arizona to Florida! (ok i still curse…) Unless you want to and I can relive the experience of two SUV’s being driven across the country, 2 dogs, a U-haul, MIL, 3 week old baby to a home I never saw in person…
Anyhoo, my business was going strong and didn’t get overly hit by the troubling economic times. We were on track to even make more money than 2008 and then shit happened. I have no idea what exactly happened but everything got quiet. Then while this downfall was occuring, in March my back decided it was time to knot itself and not loosen till June. Feeling almost normal I decided to be the world traveler to present out at a conference about Online Marketing in San Fran. 5 days later I returned home in extreme pain and with 2 herniated discs. (Delray Beach ER doctor was a huge McDouchey questioning me why I was there and shit; WTF I couldn’t walk! That is why I went to the ER…)
(WTG LISA! Nice job on the back and totally destroying your back health!)
So now that it is 6 months later and I have been fairly quiet throughout the online world, I am attempting to make my return. This time with much less back pain and not planning a trip for a while to make sure my lovely discs will not recreate another 2009 horrid experience of pain, crying and pain killers; where did the time go, what the fuck happened to me, and this year!
While I will be taking off during the slowness of the holiday, it will also give me the much needed time to finally enjoy our new home and location. The dreams of moving 2 minutes from the beach quickly died when I could barely walk for 8.5 months, couldn’t hold my baby or even sleep due to the pain I experienced this year.
Though I wasn’t very vocal in the social networks, I was still online reviewing and reading what was happening. From former supposed “friends” creating companies from ideas we discussed of pursuing together to seeing many people also make cross country moves for a job or a better life to the Internet Marketers who continue to do well and claim the economy hasn’t hurt them; yes 2009 has been a very interesting year through my eyes.
From the freelancer’s point of view, it seems some continue to maintain and do well while others, many who I somehow connected with, seen a drop in business. From canceled contracts and the biggest issue of all which is the theme of 2009, Clients NOT paying!
So as I take time to enjoy the last 2 weeks of 2009 with my family, I will also be deciding if continuing with PearlyWrites is viable, if I continue with PearlyWrites, would I be interested in finding other parties or partners and relaunching or just look at my business as it was nice while it lasted, I learned a lot being a small business owner, about the dishonesty of the business world and continue on my way to bigger, brighter and better things.
Wishing everyone a nice holiday, a better new year and less stress and sanity for 2010!
It is all over the news, the economy is bad. Yes we know thank you for telling us over and over again because we quite didn’t hear it the first, second or thirteenth time. By the way, did you know the economy is bad?
But what does this mean in terms of a businesses marketing budget? As we all know the first budgets to be cut are always the marketing budget. Why? It seems since the new business is far and few between, the all mighty powers that be feel that marketing isn’t too important as the existing customers will stay customers and why bother to try and pick up new customers during a down economy?
The reason to not stop your marketing is when the economy begins to pick up, the first companies or products which are going to be remembered are the ones who didn’t stop their marketing efforts. And (yes I used an And to begin a sentence) there are people and companies who are still making money and not feeling the downside to this economy. They are still spending money and going about their lives as if nothing has changed. Think about this population and target them!
This is why I ask the question, “Why stop your marketing?”
With all the new ways to market your business, why not open your mind up to the endless possibilities. It’s just not about print or radio anymore! Video optimization, content creation, podcasts, webinars, online article marketing, social media marketing and online press release distribution, oh and blogging; don’t forget blogging, are all great tools to use when you want to continue marketing to reach a different or new audience.
So ask yourself should you stop all your marketing efforts? When this economy begins to turn around, think about who will be ahead (competition) of and who will be left behind (you).
Since my last post was from March 16, I am not doing a great job keeping my personal blog updated. I have been working and focusing on our AdultOrganicSEO.com blog where we update weekly if not a few times per week. Still it isn’t an excuse, especialy when we don’t have to write some huge blog posting, but just a small, nice thought weekly.
I wonder how other small businesses keep their blog updated? I mean I know that a few of them actually hire PearlyWrites to keep their blogs updated daily so does that mean I need to hire a blogger to keep my own blog updated? Really? I mean if I do this for a living shouldn’t I be able to update my own blog if not daily, but weekly? So I am posing my challenge to myself that I must update the PW blog weekly. Even if it’s about small, subtle items, at least their will be content on the blog as we all know the search engines REALLY like new content and blogging is my number one choice to draw the search engines back to a site organically.
Would love to hear how other self-employed people make sure to update their own blog while maintaining multiple client’s blogs. Feel free to share your words of wisdom as we all get side-tracked and any great ideas would be most helpful. Til next time…
In the past year, I have seen more and more Websites, businesses and advertisements for SEO Copywriting. Ironically, PearlyWrites and myself have been providing SEO copywriting since 2003! Back then it wasn’t called SEO copywriting but was known as something called writing for keywords or keyword stuffing. Remember those days???
As PearlyWrites started as a Copywriting Company, providing writing, research and editing services (Get it, “Writing, Research and Beyond…) to all genres and sized businesses, I just wanted to write a blog post getting back to our roots. I guess this came from a older gentleman I met last night at a networking event in Boca Raton, Florida who asked me why I haven’t changed the name of the company if we provide more than Copywriting services. My answer to him was pretty much straight forward, explaining the meaning behind the company and how the company expanded into offering Online Marketing and Design services because that is how our business grew. Also copywriting goes hand in hand with Marketing for print and online so really we never stopped providing writing services.
I am not sure if my answer sufficed him but the truth is we have been PearlyWrites from before the days of keyword stuffing writing and even print marketing writing and then of course we have the meaning behind PearlyWrites. You know the whole middle name of Pearl and starting off as a Freelance Writer.
Though PearlyWrites is a pun for Pearly Whites, we do not provide dental services BUT if a dentist office happens to need online marketing services, we would love to help you! If you think about all the items needed to market your Website and businesses online, it all includes SEO copywriting. From Press Releases, Articles, Web content, blogging, profile info, product descriptions to just name a few, we provide many and more of these items and will even partner with other SEM and SEO firms who would like to outsource their copywriting needs to PW.
I just received an amazing phone call from a business owner who was the nicest and cutest woman I have spoken to in a long time! She was chuckling from the minute I picked up the phone and I can still feel myself smiling along with her.
She said she was doing Organic SEO research to familiarize herself more about what online marketing can do for her new Website. (YaY, an informed business owner! WTG! ) When she found my blog and after reading a few entries she said her and her business partner were hysterical. That they haven’t found someone, I assume, who writes from a comedic point of view. (Yes, I can be very sarcastic thanks to my good old Jersey upbringing!)
I am so glad that I brought a smile and happiness to a reader of my blog that it moved her to call me to tell me. That is amazing in itself! And then add in the smile and laughing that went along with our conversation just put the icing on the cake (a Gluten-Free Cake of course!).
Thank you for the phone call and giving me something to write on my blog smiley.
I am all for social media obviously but when connecting to old “friends” through Facebook, why do the assumptions begin? Many have not been in face to face or phone to phone contact in over 14 years and they assume and act as if they still know you.
They speak aka type toward you versus speaking to have a nice conversation and learning about what you do, your life, and your family. Is that what connecting is to old friends and acquaintances mean in social media? Live in the past and assume you know the person without even taking into consideration the past 15 years of their life? Even the past 5 years or 1 year of an individual’s life!
Seriously, there are many people’s life’s who have not changed either because they do not like change, are content where they are socially and financially, or don’t see a reason to venture out into unfamiliar territory. BUT just because these “old friends” aren’t does not mean you have the right to assume my life and my inner being hasn’t changed.
All you need to do is type in my name or our company name into a search engine and you WILL see how my life has changed for the better. You will see what doors have been opened as well as the person I have become.
When being involved in Social Media, there are certain items we choose to share and put out into the public view and other parts of our lives we don’t. Some social media dominators do share every item with their followers while others keep a low profile. Social Media plays a strong part of any SEO/SEM campaign and acceptance and open mindedness is suggested.
Has social media caused assumptions in your world from your “BI” (Before Internet) life?
Do you only share parts of your life while keeping other parts out of the public social media eye?
How do you handle the assuming people of your past life?